Wireless power solutions to the world

”We want to bring truly effortless charging to more places and more customers around the world. The PowerbyProxi team will be a great addition as Apple works to create a wireless future.”


Dan Riccio, Senior Vice President, Hardware Engineering at  Apple




PowerbyProxi started as a spin out project from the University of Auckland’s Engineering School to develop wireless charging solutions for mobile phone users.


In the span of a decade, PowerbyProxi transformed into a world leading wireless power solutions business that was snapped up by Apple as it pursues its quest for wireless charging solutions across consumer and industry markets.


Gough Investments invested alongside key strategic partners in the early days of PowerbyProxi.  Joining Samsung and TE Connectivity, the early capitalisation allowed for commercialisation of the business, filing of patents and licensing products.  Development focus included consumer and industrial applications.


In October 2017 Apple announced its 100% acquisition of PowerbyProxi.  Gough Investments exited the business at this time. For the foreseeable future, Apple plans to keep the business in New Zealand because of the country’s status as an innovative leader in the wireless charging technology space.